A return to common sense: Corporate sponsors ditch San Francisco Pride Parade 2025

• The San Francisco Pride Parade, scheduled for late June, faces a $300,000 funding gap after five major sponsors – Comcast, Diageo, Benefit Cosmetics, La Crema and Anheuser-Busch – withdrew their support. This shortfall represents 25 percent of its $1.2 million fundraising goal for 2025.
• While La Crema cited “logistical issues” for scaling back, other companies did not provide reasons. Notably, Anheuser-Busch faced backlash earlier over its collaboration with transgender influencer Dylan Mulvaney, which may have influenced its decision.
• Major sponsors from previous years, such as Hilton, Visa, Apple, and Amazon have not stepped in to fill the gap. Organizers are now exploring alternative funding sources, including small businesses and individual donors, to sustain the event.
• San Francisco Pride Executive Director Suzanne Ford attributes the withdrawals to the shifting political climate under President Donald Trump’s second administration. Trump’s policies, such as limiting gender-affirming care and banning transgender athletes, have resonated with a portion of the public, leading corporations to reassess their alignment with progressive causes.
• The sponsor withdrawals reflect a broader trend of corporations distancing themselves from divisive cultural issues, influenced by Trump’s rejection of “woke” policies and DEI initiatives. This raises concerns about the sustainability of large-scale events like Pride in an increasingly polarized environment.

The San Francisco Pride Parade, which will be held in late June, is facing an unprecedented financial crisis – with major corporate sponsors pulling out of the event.

Five major sponsors – Comcast, Diageo, Benefit Cosmetics, La Crema and Anheuser-Busch – withdrew from the event, leaving organizers scrambling to fill a $300,000 funding gap. According to San Francisco Pride Executive Director Suzanne Ford, the financial impact of these withdrawals is significant. The amount represents a quarter of the $1.2 million fundraising goal for the 2025 event.

La Crema, a wine company owned by Jackson Family Wines, told KTVU 2 in a statement that “logistical issues” forced it to scale back involvement in the Pride march. The other companies that pulled back their sponsorship did not respond to requests for comment as of press time. However, it is worth noting that Anheuser-Busch landed in hot water over its collaboration of transgender influencer Dylan Mulvaney. (Related: Bud Light’s parent company loses $390M after Dylan Mulvaney ad controversy.)

According to the Epoch Times, major companies that sponsored last year’s Pride march include Hilton, Visa, Apple, IKEA, Merck, eBay, and Amazon. But following the withdrawal of the five firms, Pride organizers are now forced to seek alternative funding sources – potentially relying more heavily on small businesses and individual donors.

The end of woke capitalism? Companies pull back from progressive causes

While the companies cite budgetary constraints, Ford suspects a deeper reason: The shifting political climate under President Donald Trump’s second administration. In January, Trump issued executive orders limiting gender-affirming care, banning transgender athletes from competing in alignment with their gender identity and excluding transgender individuals from military service.

These policies, though controversial, have resonated with a significant portion of the American public – signaling a broader cultural shift away from what many perceive as excessive ideological activism. The withdrawal of corporate sponsors from San Francisco Pride appears to be a reflection of this shift.

“The tone has changed in this country,” Ford told KTVU 2. “Businesses already hedge their bets, and I think people who, this isn’t their hardcore value of their corporation, maybe they’re rethinking their investment.”

“I’m very concerned,” she continued. “Obviously, there’s pressure from the federal government.”

Ford’s comments reflect a growing sentiment that corporate America is reevaluating its alignment with progressive causes in light of Trump’s rejection of “woke” policies – including his rollback of diversity, equity and inclusion (DEI) initiatives – and his administration’s stance on gender identity.

According to her, Trump’s policies have created an environment where corporations feel less compelled to support events tied to progressive causes. The timing of these withdrawals suggests a more calculated move by corporations to distance themselves from divisive cultural issues. It also raises questions about the sustainability of such large-scale events in an increasingly polarized political climate.

The withdrawal of sponsors from San Francisco Pride 2025 is a telling indicator of the broader cultural and political shifts under the Trump administration. As corporations reassess their priorities in light of Trump’s policies, events like Pride are left to navigate a new reality – one where the financial support of major sponsors is no longer guaranteed. This ultimately represents a return to common sense, where ideological activism takes a backseat to practical considerations.

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Sources include:

TheEpochTimes.com

KTVU.com

ABC7News.com

Brighteon.com